From every touchpoint, into your own foundation.
Track collects behavioral data from all your channels and feeds it straight into Core. Not into a third-party analytics platform - into the data foundation you own yourself.
Collects. Feeds Core.
Track is the first link in the chain - the part that captures behavior and events before Core structures them and makes them ready to use.
From all your channels
Track captures behavioral data where your customers actually are - across the channels and touchpoints you have today.
Straight into your foundation
The data doesn't go to yet another platform you rent access to. It goes into Core - the foundation you own and control yourself.
Behavioral data isn't someone else's product
Most companies today collect behavioral data through platforms they don't own - and pay for access to their own customers' behavior, time and time again.
Track turns that model on its head. Behavior and events - clicks, visits, interactions, whatever happens on your channels - flow into Core, which is already yours. No middleman, no platform that owns that layer of your data.
That means the behavioral data Track collects today is still available to you tomorrow - whatever tools you build on top of Core in the future, and whichever vendors you choose to add or drop.
Track exists because Core needs feeding
Track isn't designed as a standalone analytics product. It's the link that ensures Core continuously receives the behavioral data the rest of your foundation builds on.
Track collects
Behavior and events from your channels are captured continuously, as they happen.
Core structures
The data lands in Core, where it's combined with the rest of your data and modeled so it's ready to use - for reporting, for agentic analytics, for agentic prompting.
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Want to know more about Track?
Track is new - book a call to hear where it stands and how it works together with your Core.