Usernest

AI that works, on data you own.

We build the foundation, bring your data together in one place, and make sure it stays yours. A system you control yourself, not a subscription or a new license.

On top of that, we build AI that works with your own data. Either tailored to your needs, or drawn straight from our library of ready-made AI applications.

Data sovereignty
Open source
GDPR & NIS2-ready
EU Cloud
Built together with companies that take ownership seriously
Nordisk Film Biografer CA a-kasse Habitus Wexøe Industry Hobbii
Founders

Ownership matters now

Usernest was founded to help organizations regain control - not just of their data, but of their decisions.

Our mission
100%
your ownership of data and system
0
vendor lock-in afterwards
EU
data in European cloud
12
weeks to your first AI use case in production
How it works

One foundation. Several ways to use it.

The foundation gathers and structures your data. You can ask in plain language and get an answer right away, or let your data tell you when something needs your attention, before you even think to ask. All built on data you own.

01 · Core

Your data, gathered and modelled

With Core, we pull data out of your systems (CRM, ERP, SaaS), gather it in an open-source data lake in a European cloud, and add a semantic layer on top. The ongoing operation is called Operate – we keep it running, you own it.

Your CRM, webshop, martech tools and support system → one complete view of your data
02 · Ask

Chat with your data and get answers instantly

Ask a question in plain language, get an answer built on your own data.

„Which customers haven’t we talked to in 60 days?“ → an answer right away
03 · Tell

Data that prompts you

It knows your role, your goals and your responsibilities – and speaks up when something in your data needs your attention, whether that's a risk or an opportunity.

A salesperson gets notified about a customer at risk of churning before the customer says a word
The promise

A solid, sovereign foundation. The AI is what we build on top.

The tools can change. The control stays yours.

01
Location

You don't need to migrate to get started - we meet you where you are today, whether that's AWS, Azure, GCP or your own data center.

02
Ownership

Your data is yours, permanently. You can have it all handed over at any time and run it yourselves.

03
Compliance

Built for GDPR, NIS2 and the EU AI Act from day one - so you spend your time building with data, not defending how you use it.

04
Composable

We pick the best tool for each job and swap it when something better comes along, instead of locking you into one vendor. The only thing that's permanent is your data.

Investment & value creation

A solid foundation makes you bold enough to experiment

We build and run the roadmap together with you - the investment and the value it creates move in step, stage by stage. Once the foundation is in place, experimenting gets cheap: being in control of your data means we can ship new products, optimizations and improvements continuously, instead of in big, rare leaps.

Chart: value over time for the traditional approach compared with Usernest's approach - the traditional approach never catches up to ours VALUE TIME
Traditional approach: large investment, late value
Our approach: value from day one, growing as we build
01

A roadmap, built together

We build and run the roadmap together with you, starting from what actually creates value in your business - not a generic plan.

02

Low-hanging fruit first

We always prioritise what gives the greatest value for the least effort, and build on from there.

03

Experiment without risk

Swap AI models, try other tools or test new ideas – all on the same reliable data as the rest of the business, not a shadow copy.

04

Build forward, not over

Every investment builds on the last one, instead of replacing it.

Customer case · Hobbii

How Hobbii chats with its data

At Hobbii, senior staff use our agentic analytics to talk directly with their own business data via Claude and get visualisations through Metabase. It works because the data sits behind a semantic layer, so the AI answers from their own, defined numbers instead of guessing.

- Tomas Antvorskov Krag, CTO, Hobbii See the case
Get started

Ready for AI that works – on data you own?

We deliver your data foundation in 8–12 weeks – with a clear plan and no surprises.